To concept and create a modern website for the brand new Natsu foods brand that communicates freshness!
We took the theme of freshness and created a graphic style that helped communicate it. We used raw pencil lines on white and developed the Natsu farm that also functioned as the main navigation for the website.
We mixed hand drawn pencil lines with real succulent looking product photography to make the food really pop off the page. Our playful tonality mixed with parallax scrolling techniques really helped bring the Natsu world of freshness alive.
# What happened?
Natsu foods liked our style and concept so much that they even redesigned all their product packaging the same way.