Create a storyline based on pre-shot footage for the fashion brand People Like Us.
Based on the footage of the models walking through a darkly lit forrest, I came up with a storyline that confronts the journey we all go through to find our true calling in life. I constantly referenced the brand name (People Like Us) within the story to give the text relevance.
# We wander
It’s people like us who wander. Through damp woodlands and into concealed corners, we forge our own way.
It’s people like us who shine light at the shadows. You can hide elephants in the dark.
It’s people like us who move forward gently. Beauty is everywhere, blink and you’ll obscure it for eternity.
The road is long but together we can walk it. Warmed by the clothes on our backs and the enigma in our hearts, we wander.
Our destination has no address or door to knock down. And there’s no telling when we will arrive.
We will wander until we’ve found what we couldn’t see. People like you are people like us.