Street View Birth

Role: Art Direction / Concept

ERNTEDANK

The birth of a Berlin ad agency infront of the world.

CHALLENGE:

We had the task to promote the start up of a new boutique agency in Berlin. But why would anyone care? It just so happened that at this time (2010) a lot of discussion was happening in the media related to privacy and particularly Google's Street View cameras. That's where we spotted a golden opportunity.

IDEA:

We knew if we could stage a birth on the street right outside our agency and make it look like it was captured by Google Street View that we could  set the internet ablaze.  That was exactly the attention we we're looking for to launch the agency. We simply uploaded the image on a popular Berlin blog &  waited for the magic to happen.

Preparing the baby for internet stardom.

Tap to view articles.

Google street view captures birth of baby on side walk. Or does it?

Birth of baby captured on Google Street View.

"Pranksters" stage birth for Google Street View.

How a scummy ad agency faked the Street View birth.

Was the pop-up nativity scene staged for Google's cameras?

Results:

+ 550 M

people exposed to the birth.

87 T

website visitors in one day.

1 BABY

proving the agency had arrived.

Awarded:

Credits:  Client: Erntedank Agentur, Concept: Andy Wyeth, Copy: Harry Heiner, Art: Andy Wyeth, Niko Willborne, Photography: Claudia Frickemeier.

THE WORK

AFTER WORK

HELLO